The magic generator of marketing promotions for your business
Choose a niche:
Bring a friend
A double gift for the current and future buyer, the discount rate is 10% and 5%. Use loyalty program bonuses instead of discounts.
Social media competition with prize
Put a post about our company on your page, mark us and get the opportunity to win a gift (the winner is determined using a random number generator)
Weekly automatic lottery
The program itself chooses a random winner among the buyers and sends him a push notification. Entrance ticket with the minimum cost compared to the gift (the winner is determined using a random number generator)
Affiliate promotion (not with competitors)
Partners advertise you, customers pay, use the promo code "partner". Partners receive% and a mention of their company.
Gift for subscribing to group news on social networks
Gift options: 250 rubles. for the next purchase, increased cashback, crediting to Vip-clients. Here it is important to give gifts taking into account the business parameters of the company.
Gift for the first purchase
For example, a promotional code for the next purchase, issuing a loyalty card, assigning a VIP client status
Private sales for regular customers
It is important to track the LTV of regular customers and take into account the marginality of the business when giving discounts.
Examples of promotions: only today, the second product from the *** series is free or 500 rubles. to the account when buying 2 goods or in the amount of 5,000 or more, delivery is free.
We return 10% of the purchase
Accrual of bonus rubles to the customer loyalty card. It is important to calculate the amount of bonus rubles, to take into account the marginality of the business. Increase the size of the discount, taking into account the client's LTV: if a client brings 50 thousand rubles a month, then why not increase the size of the cashback for him.
We will deliver every third order for free
Leave a review, tag us and get a 15% discount on your next order
Discounts, 1 + 1 = 3 (equivalent to a 30% discount)
Winning or participating in an event
Discount promo code, refer a friend and get a discount
20% discount when buying a second item, 30% when buying a third item, 50% when buying a fourth
Discount or bonus rubles for registration in the loyalty program
Discount for two
Discount for women and men if they buy two pairs
Discount only today
Add products that are at such a discount just today. Do not advertise in advance. Pick up products for the promotion, either with high margins, or that have been lying for a long time.
Discount when reaching a certain amount in the basket
Instead of a discount, you can give free shipping, a gift or bonuses. Choose a gift, amount of bonuses or a discount based on the client's LTV and business margin
Fixed or cumulative discount
Upon reaching the amount of purchases for a specific amount, a permanent discount on products is issued.
Refund% of the cost of goods after purchase (to stimulate repeat sales)
Today 20%, tomorrow 10%, the day after tomorrow 0%. Choose the size of the discounts, taking into account the LTV of customers and the margin of the business
Discount for social groups of the population
For example: retirees, students.
Product of the day
Discount on sets
A good way to raise your average check.
Profit is created when a user selects an item at cost and + buys additional items for it. Build high-margin related products.
2 for the price of 1 or 3 for the price of 2 or 1 + 1 = 3
Loyalty program registration gift
Collect customer information to personalize ads for them. Offer what they need!
Money to the account
Pay customers for a targeted action, for example: manufacturers add 100 rubles to a phone number if a customer leaves a review on the site. Be careful not to encourage buyers to leave only positive reviews.
Promote sales: distribute trial samples to customers to familiarize themselves with the product. Let's try the product on site for free.
50 p. from the order we transfer to the Fund ...
The prize is free, only shipping + additional sales of basic goods are paid
Drawing of a valuable gift
For example, during a period of downturn in activity, sell off stocks
Timed to coincide with events and holidays. Do not choose major holidays, for example: for coffee houses, the International Coffee Day holiday - October 1.
It is important to track the LTV of regular customers and give discounts taking into account the marginality of the business.
Cross-sell or cross-sell
For example: buy a keyboard and get a mouse as a gift; when purchasing a new smartphone, you will receive a branded case and protective glass as a gift. The purpose of the promotion is to increase profits from one order.
A client buys a product or uses the services of one company and receives a product from a partner company as a gift.
Refer a friend and get a bonus
Booking.com offers customers 1,000 rubles to their account, if they invite a friend, they will send him an affiliate link, by which he will register in the program and make his first booking.
This is a promotion that is only available during specific hours. For example, a 10% discount on set meals in a cafe from 12:00 to 14:00. Also, this marketing technique is often used: cleaning laptops for 300 rubles from 16:00 to 18:00; buy engine oil from 15:00 to 17:00 and we will change it for free.
Products of the day
15% off iPhone 10 on Monday; order plastic windows on Thursday and we will make a free measurement.
Have a Discount Night every month and sometimes every week. From 18:00 to 00:00 for a specific category of goods there is a discount + installments for 12-18 months and free delivery of goods.
Free delivery of goods for purchases in the amount of 3,000 rubles (or more)
By buying this product you are helping children
For example: step 1 - find the code in the product or get the code when buying, 2 - register the code through our direct on Instagram, 3 - get a prize or the opportunity to participate in a win-win lottery.
Drawing of vouchers
For example: a joint promotion of Dixie and Bonduelle. They offer buyers a chance to win a trip to Spain. When buying 2 cans of olives or Bonduelle olives, register a check on the official website of the drawing. The winner is selected at random.
Return your old product and get a discount
Communication salon "Svyaznoy" carried out a marketing campaign for the opening of a new salon. Wallets were scattered in the city, in which there was an invitation to come to the opening of the store. The find could be exchanged for a gift - a T-shirt with the inscription "The most honest inhabitant of the city."
Sell products in bundle with a discount: books with related topics or products for the kitchen.
Gifts for the buyer. Do not reveal your cards: do not indicate that when you buy a new TV, we are giving you a microwave. Keep it secret - people love surprises.
Online clothing stores will offer an additional free service to customers - the selection of an image with a stylist.
When people search for an online store, they study reviews of the company on large platforms: for example, Yandex.Market. To encourage buyers to leave positive reviews, offer them a bonus for completing this action: a personal discount, points for a discount card.
This method is used by clothing stores: when buying a suit for an adult, buy a children's suit on favorable terms.
Spend "happy days": discounts on Monday, free delivery on Friday, fish Thursday", meat Tuesday
Create a "scarcity" effect - in your promotional offers indicate that the number of products is limited. For example, there are 10 models of new Samsung vacuum cleaners left. Buy today for a promotion.
Let the client use the service for free. For example, 3 free lessons with a trainer, 2 free visits to drawing lessons.
Conduct free service consultations.
Give lectures online or offline.
Master classes, live broadcasts, webinars
Give value to your customers, they will appreciate it and will be imbued with confidence in you. Give personal discounts at these workshops.
Cleaning, fundraising, self-named scholarships. For example, in 2018, Coca-Cola ran a massive promotion in London, according to which a percentage of the cost of each bottle of the drink was donated to a fund to help polar bears. At the same time, a "bear stay zone" was established in the central park of the city, where every child and adult saw virtual bears in wildlife. In doing so, Coca-Cola increased sales, strengthened brand confidence, and helped the animals.
Buy coffee to go - take a walk to the cinema
drawing of 2 cinema tickets.
3D technologies in promotions
In 2018, the Dutch dairy factory Lady milk pack released milk that, when scanned, loaded the Matt Truitman's world app onto a mobile phone. With each package, the children added a series of characters in the game and asked their parents to buy more milk. In Russia, a similar move was made by the Hippo supermarket chain, offering its customers stickers that came to life when scanned with a smartphone.
The Moscow beauty salon attracted women to its halls by offering them to cut their bangs for 3 rubles. Most of the clients used not only this service, and the mega-cheap offer instantly spread throughout the city, increasing the constant flow of customers to the salon.
Mega Discount Auction
The Moscow store "100 Divanov" regularly holds lottery auctions on social networks, according to which the sofa is sold at a discount of up to 15 thousand. The rules of the game are not complicated - every day the cost of goods is reduced by a thousand rubles and notifications about this are published in the morning and in the evening. One participant can pick up the sofa at a discount - the first one to write “STOP” in the commentary.
Come up with the best recipe and get a percentage of sales
Domino's has launched the Pizza Mogul game, with which you can create pizza with your favorite toppings and get a percentage of the sales of your favorite dish.
Credit card holders were asked to complete the Million Case Challenge by completing seven tasks in five weeks. 444 participants who completed the quest shared a million rubles and received 12 thousand miles each with the ability to spend on tickets of any airlines.
For example, in the Moscow underwater equipment store Diskus, customers were offered to put their heads in the aquarium. The amount of the discount depended on the time a person spends under water holding their breath. There were always those who wanted to test their strength. - people appreciate more what is not easy to get. And the discounts, for which they had to try, are more readily used.
Increase the average check
When the amount in the basket reaches the specified amount, offer to buy the item at a cost price of +50 rubles.
Wheel of Fortune
When buying a product, the client makes a spin on the virtual wheel of fortune and receives the product or service that has fallen out.
A client who comes in specific clothes (pajamas, white T-shirt) gets a big discount on the goods.
The hotter or colder it is outside, the greater the discount.
The client collects coupons or stickers and receives a bonus for this: a discount or a gift.
Roll the dice and get a discount, the higher the dropped number, the greater the discount.
Stop spending boring
and non-profitable stocks
Three for the price of two, 20% discount on everything, in the evening everyone has a 30% discount on the menu ...
Familiar stocks, right? Not surprising, because from year to year, marketers carry out them by copying from each other. It doesn't matter if your business has a 30% markup, a marketer can offer a 20% discount. Obviously, in this case, you simply will not make a profit.
We offer a personalized and completely new approach to the formation of marketing campaigns
So that you always work in profit, the share will be tied to the LTV of each buyer.
For example: a client within 3 months, 2 times a week, visits your institution, the average check is 750 rubles. His LTV = 18,000 rubles, this is how much revenue he brought to you during his 3-month interaction with you. If you have a 100% margin, then the net profit from this client is 9,000 rubles. As a thank you for your loyalty, you can give 5% of your profits in the form of bonuses.
This is how Boostfeel will come up with promotions for you. Now you are convinced that the promotion invented by our service will not work negatively.
Implement a tool in your company that automatically generates and conducts profitable stocks. With Boostfeel you are one step closer to consistent and predictable profitsView rates
Create your own branded loyalty card for your company just in 3 minutes. You can choose the design yourself or use ready-made templates
Tracking and implementing the results of the submitted reports by an average of 20% is guaranteed to increase the profitability of the business already from 2 months.
All information received from electronic cards is sent to the CRM system and artificial intelligence builds a marketing strategy for returning customers for you.